Website Project Brief - Leap XD

Website Project Brief

Form Submission.

Website Creative Brief

  • Objectives

  • Why is now the time for this project?
  • What’s working and what’s not?
  • What would make the new site successful for you? For your users?
  • What’s the key takeaway for your audience?
  • For example, a registration or sign-up form, log in, advanced search, booking, etc.
  • Your Audience

  • For example, what is their gender, age, income, and level of education?
  • Why do they turn to your products or services?
  • What calls to action are you using (for example: call, email, sign up, buy now, hire us, inquire now)?
  • Competitive Landscape

  • Locally? Internationally?
  • How are you different from or better than your competitors?
  • What are three things that are unique to your products or services?
  • What obstacles do you face? Do you have a disadvantage in your industry?
  • Content

  • Do you have existing photos we can use? Are you interested in capturing new photography and/or using stock photography? To share existing photography, please email Geneva at to coordinate the best methods for sharing assets (logos, photography, videography), such as Dropbox or Google Drive.
  • If applicable, how much of your existing content is up to date?
  • Who do we go to for clarification and collaboration?
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