What’s working with your current site? What’s not?
What would make the new site successful for you? For your users?
Feature Products? Services? Information? What’s the key takeaway?
Male / Female / Other? Age? Education? Income?
Call? Book a consultation? Sign-up?
Registration / sign up / log in? Advanced search? Booking?
How are you different from / better than your competitors?
What are three things that are unique to your product or service?
Do you have a disadvantage in your industry?
Existing Brand? Rebrand? New Brand?
Existing photos? Custom photos? Stock photos?
Existing content? New content? Leap? Client?
Logos / Photography / Videograph