Why is now the time for this project?
What’s working and what’s not?
What would make the new site successful for you? For your users?
What’s the key takeaway for your audience?
For example, a registration or sign-up form, log in, advanced search, booking, etc.
For example, what is their gender, age, income, and level of education?
Why do they turn to your products or services?
What calls to action are you using (for example: call, email, sign up, buy now, hire us, inquire now)?
Locally? Internationally?
How are you different from or better than your competitors?
What are three things that are unique to your products or services?
What obstacles do you face? Do you have a disadvantage in your industry?
Do you have existing photos we can use? Are you interested in capturing new photography and/or using stock photography?
To share existing photography, please email Geneva at geneva@leapxd.com to coordinate the best methods for sharing assets (logos, photography, videography), such as Dropbox or Google Drive.
If applicable, how much of your existing content is up to date?
Who do we go to for clarification and collaboration?
