What’s working with your current site? What’s not?
What would make the new site successful for you? For your users?
Feature products? Services? Information? What’s the key takeaway?
Gender / Age / Education / Income
Call? Book a consultation? Sign up?
Registration / sign up / log in? Advanced search? Booking?
Locally? Internationally?
How are you different from / better than your competitors?
What are three things that are unique to your product or service?
Do you have any disadvantages in your industry?
Existing brand? Rebrand? New brand?
Existing photos? Custom photos? Stock photos?
Existing content? New content? Will Leap be creating the content or will you be supplying it?
Logos / Photography / Videography
