Slay Anyway

Helping a new jewellery player slay their online presence.

When fashion visionary, Eve Chen, asked us to help her build an online accessories store, we were game. With creative freedom to design a fashion-forward brand and website, we hit the ground running on a logo inspired by the glossy current trends. Customized with eye-catching flourishes and a fresh colour palette, it communicates a brand beyond just jewellery and into style.

The site showcases a curated collection of trendy picks with high-impact product shots and editorial-style lifestyle shots. An integrated blog calls out the season’s hottest trends and style tips, while the language is fun – and a little sassy.

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