Drawing inspiration from nature to elevate a brand.
Marker Group has built a strong reputation on Vancouver Island’s Saanich Peninsula, thanks to its quality developments that enrich their natural surroundings. With a new residential condo project on the horizon for 2017, we created a full marketing suite to position the development in Central Victoria’s highly competitive market.
With its sweeping vistas and abundance of Garry Oak trees, the property’s elevated location organically inspired our concept. The vast expanse of the night sky, paired with the sparkle of the cityscape evoke a celestial feeling that led us to the name Lyra, a constellation situated in the northern sky above. The duality of the development’s towers is reflected in the two leaves reaching skyward that root the logo design. A modern, custom-built website visually showcases the panoramic views, high-end finishes and proximity to nature. Online, print and sales centre marketing collateral, including touch screens, floor-to-ceiling and exterior visuals, consistently distinguish the brand as a step above.Visit Website