A legacy brand reboot that positions for growth.
Don Mann Excavating is a third generation business with high profile projects on Vancouver Island and a respected seventy-year legacy. Although they were initially reluctant to make significant changes to their branding, we immediately saw the need for a reboot that would position the company for growth yet preserve its historic values and family-oriented culture.
We introduced a modern, simplified logo along with a website and marketing touch points to take the company forward in a competitive space with their legacy intact. To capture the visual story, we took our cameras onsite to photograph the Don Mann team right in their element, adding historic photos to bridge the decades.
The result? A website and rebrand that captures a powerful human story of integrity, trust and deep commitment handed down through the generations and poised for the future.Visit Website