Branding & Website Creative Brief - Leap XD

Branding & Website Creative Brief

Form Submission.

Branding + Website Creative Brief

  • Overview

  • If applicable, are you wanting/open to a new name?
  • Why is now the time for this project?
  • If so, please share them with Geneva at
  • Brand Origin

  • How did you get your start? What problem were you trying to solve?
  • Which elements of this story are essential to retain and build on?
  • Brand Personality

  • Think about some words that describe your brand.
  • What is your why?
  • Your Audience

  • For example, what is their gender, age, income, and level of education?
  • Why do they turn to your products or services?
  • Competitive Landscape

  • Locally? Internationally?
  • How are you different from or better than your competitors?
  • What are three things that are unique to your products or services?
  • What obstacles do you face? Do you have a disadvantage in your industry?
  • Brand Success

  • Why do these appeal to you?
  • Where do you want to see this brand in two, five, ten years?
  • Logo

  • Why do these appeal to you?
  • For example, are there colours, motifs, or icons to avoid?
  • Where will your branding be displayed (for example, on your website, billboards, merchandise, vehicles, etc.)?
  • Website

  • What’s working and what’s not?
  • What would make the new site successful for you? For your users?
  • What’s the key takeaway for your audience?
  • What calls to action are you using (for example: call, email, sign up, buy now, hire us, inquire now)?
  • For example, a registration or sign-up form, log in, advanced search, booking, etc.
  • Content

  • Do you have existing photos we can use? Are you interested in capturing new photography and/or using stock photography? To share existing photography, please email Geneva at to coordinate the best methods for sharing assets (logos, photography, videography), such as Dropbox or Google Drive.
  • If applicable, how much of your existing content is up to date?
  • Who do we go to for clarification and collaboration?
  • Social Media

  • For example, Instagram, Facebook, LinkedIn, TikTok, Google Business, etc.
  • For example, Instagram, Facebook, LinkedIn, TikTok, Google Business, etc.
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