Which elements of this story are essential to retain and build on?
Think about some adjectives that describe your brand.
Gender/ Age / Education / Income
Why do they purchase your product or service?
What calls to action are you using (ie. call, email, sign up, buy now, hire us, inquire now)?
Locally? Internationally?
How are you different from / better than your competitors?
What are three things that are unique to your product or service?
External / internal? Do you have a disadvantage in your industry?
Where do you want to see this brand in two, five, ten years?
Do you have brand standards or guides that you can share with us? If so, please share them with Geneva.
Logos / Photography / Videography? Please share these with Geneva.