Deep in the heart of Tanzania’s spectacular wilderness, Thomson Safaris has spent decades offering ethical safari experiences that honour and celebrate both the land and its people. A client since 2017, Thomson returned to us in 2025 to revisit and refine the digital platform we originally built—evolving the site to meet the needs of a new generation of travellers while preserving the authenticity and passion that define their brand.
Adventure into a whole new world.
The original design was alive with colour, texture, and movement. In this evolution, the site’s striking visuals and rich storytelling continue to be central, optimized for greater usability and performance—with dramatically improved load times and the ability to host more immersive content, from oversized imagery to high-quality video, without compromising speed. From a restructured back end that empowers the Thomson team to easily manage content, to thoughtful design details that guide users through every stage of trip planning, the refreshed site delivers a seamless experience that reflects the care and expertise behind every Thomson Safaris journey.
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“Partnering with Leap was a true pleasure. From their cutting-edge, intelligent design to their back-end development, everything they do is outstanding.”
