A master-planned, oceanside community on the southern tip of Vancouver Island, Royal Bay is designed to offer a complete, connected lifestyle. From walkable streets and forest trails to schools, shops, and parks, it’s a place where natural beauty and everyday convenience meet. We helped shape the brand from the ground up, first by positioning the community itself and later by evolving its identity to reflect a broader offering of homes. Across both phases, we brought clarity, cohesion, and creativity to a complex and growing project.
A Tagline that Brings it All Together
Royal Bay was always envisioned as a place where people could truly live well, with easy access to nature, a vibrant community, and everything they need. The tagline we developed—“Find It All. Closer to Home.”—captures this promise. It speaks to the lifestyle the community enables, as well as the diversity of its offerings, from scenic trails and parks to vibrant events and retail spaces.
A Digital Presence Built to Grow with the Community
Royal Bay’s initial website established the brand and introduced the community: its story, vision, amenities, and neighbourhoods. As the project matured, so did its digital needs. The updated site brings clarity to a more complex offering, presenting a spectrum of homes, from rental apartments to single-family houses, with intuitive navigation and a clean design system. Sub-brand colours and a flexible identity structure support this evolution, giving each product type a clear place within the larger brand family. Together with signage, advertising, and updated collateral, the new system strengthens Royal Bay’s position as a complete, connected, and continually evolving community.
