Since first crafting LUX Skin Lab’s brand and marketing in 2020, we’ve watched them grow into a trusted name in advanced skincare. With three locations now open and more on the horizon, their continued investment in cutting-edge technology has drawn an even larger client base. As their reach expanded, so did the need for transparency around services and pricing and for a booking experience designed for today’s clients: quick information, clear options, effortless scheduling. It was the perfect moment to evolve their digital presence with a website that builds trust, makes booking seamless, and matches the sophistication of the LUX brand.
Aligning with the Modern Consumer
The redesign focused on clarity and user experience. We introduced a clean visual hierarchy and intentional white space that brings important details forward, while clear navigation ensures visitors can find what they need quickly. Treatment cards now feature expandable details and transparent pricing, so clients feel informed before booking. To tie it all together, we introduced a new tagline, “Beauty. Evolved.” that reinforces LUX’s true differentiator: their commitment to offering their clients the most advanced technology in skincare. It’s a bold statement of who they are and where they’re going.
Matching an Elevated In-Person Experience
To complement the new structure and messaging, we integrated updated brand photography and videography throughout the site. These visuals create a consistent look and feel across every touchpoint, pairing the clinical precision of advanced technology with the welcoming, human side of LUX’s client experience, which is central to what keeps their clients returning again and again. The result is a digital presence that is beautiful, functional, and unmistakably LUX.
