Opened over 27 years ago, this local real estate company was looking for a brand-new presence. We took the opportunity to help them dream bigger—envisioning a bold new direction for their company, with a new name, look, and feel that would capture their brand’s strengths, showcase their achievements, and position them for success. Meet Clover Residential.
Embracing a New Brand Name
We started by digging deep into the company’s brand identity. With a decades-long record of success, they had reached an exciting place characterized by strong client relationships, a confident and collaborative team, and finely tuned processes. We captured those key differentiators with their new name and look, which emphasize their commitment to Victoria. The name, Clover Residential, is a nod to Clover Point, just steps away from their Fairfield office, and the logo’s gentle curves speak to the West Coast’s natural beauty and connected neighbourhoods.
One Simple Line to Sum Up the Brand Essence
The team at Clover Residential prides themselves on helping clients reach their goals, real estate and otherwise. Attentive and kind, they invest in their relationships and begin every meeting with a conversation about clients’ needs and goals. Clover Residential’s tagline—Where you want to be. Wherever you are.—is friendly and confident, reassuring clients that, no matter what their real estate journey looks like, Clover Residential will help them get to their desired destination.
Re-imagining a Fairfield Landmark
In addition to bringing Clover Residential’s approachable, modern brand identity to life through a number of digital and print touchpoints, we saw an opportunity to transform their office building itself. Now, the Clover Residential building captures the vibrant spirit of Fairfield, enhances the high-traffic intersection where it’s proudly stood for decades, and serves as a beautiful tribute to the brand’s values.
A Dynamic & Cohesive Digital Presence
We carried Clover Residential’s new brand identity through an elegant, larger-than-life website and engaging social media posts. By creating custom branded photography and videography, we captured the team’s warmth as well as the Victoria neighbourhoods they proudly serve. The site and social posts communicate Clover Residential’s friendly, personal approach, provide their clients with helpful, thoughtfully crafted information, and guide new audiences to the solutions and help they’re looking for. With this rebrand, Clover can approach the future with clarity, confidence, and a renewed commitment to doing what they do best.
