Bin 4 Burger Lounge has been a long-time client, and with their continued growth (seven locations, over 15 signature burgers, and rotating seasonal menus), it was time for a website that could keep up. Our goal was to create an online experience that made it simple for guests to explore the food and drink menus, features, and specials, while giving the Bin 4 team an effortless way to update content on the back-end. Alongside the website redesign and development, we also created a unifying brand story through a strategic tagline and a custom branded photo and video shoot.
A Tagline That Invites Everyone to the Table
When a menu has something for everyone, the challenge is helping people quickly see their best match. That’s how we arrived at “What’s your perfect burger?”—a tagline that turns the experience into a personal invitation. It’s short, conversational, and captures the brand’s core promise: whatever your tastes, Bin 4 has the burger for you. Strategically, it works across both digital and in-person touchpoints, from the website hero section to print menus and social media campaigns, creating a consistent and memorable brand voice.
Telling a Story Through Branded Visuals
We directed a custom branded photo and video shoot to bring Bin 4’s food, atmosphere, and personality to life. Having Leap lead this process ensured every visual was created with the site’s design, layout, and brand story in mind, with no mismatched styles or gaps in coverage. Our shoot focused on mouth-watering food close-ups, action shots of burgers being built, and lifestyle and team culture moments that capture the energy at Bin 4. With this unified approach, the visuals work seamlessly across the website, social media, and marketing campaigns, telling one cohesive story that connects with guests and strengthens the brand.
