People enjoying Strait & Narrow drinks

Strait & Narrow | 2020

Handcrafted for Adventurous Spirits

When Victoria Distillers announced a new product line of ready-to-drink cocktails—handcrafted gin distilled with locally sourced botanicals—it was clear they required special treatment. Strait & Narrow Pacific Coast Cocktails needed a distinctive web presence, one that would work seamlessly with the existing packaging and build momentum quickly.

Riding a refreshing new wave.

To launch the new cocktails and introduce the brand to the world, we meticulously designed the web experience, using storytelling to convey the brand’s adventurous yet laid-back West Coast sensibility. We art directed a larger-than-life brand video, brought in stylized illustrations, and used handcrafted copy to position Strait & Narrow as the official gin cocktails of the Pacific coast.

Behind the Scenes

Where every project’s an adventure.

Desk with product
A shot of a website page featuring three Strait & Narrow drinks and hand-drawn illustrations of trees, mountains, and stars.
A Strait & Narrow van is open to show boxes inside.
You can see the inside of a camper van from the back.
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