Supporting auctioneers and fundraisers in organizing auctions.
Conceived by an established auctioneer, Symphony Builder originated as just an idea – a support system for new and seasoned fundraisers to organize professional-quality auctions. We ran with the idea and created a business solution from the ground up: a subscription-based app. We designed the brand identity, user experience, front-end user interface and back-end management. With a centralized cross-platform system, the app is responsive and accessible to users via desktop, tablet or mobile. Plus, we developed an independent marketing site, introducing users to the new tool with a fresh, upbeat video tutorial.