Repositioning a fishing locale as an ecotourism escape.
After decades of marketing itself as a fishing destination, Nimmo Bay’s business model was ready for a change. We helped reposition the resort as a world-class, ecotourism destination by redesigning its website, including a full-screen, original video of Nimmo Bay, showing all of the wildlife, nature and adventure it has to offer beyond what words can tell. Immersing visitors in the heart of the woodland, the video shares the story of a weekend at Nimmo Bay, capturing its audience from the second they hit the home page – a new tactic within the tourism industry that Nimmo Bay was of the first to adopt. Add to the site’s visual enticement a user-friendly back-end to edit in real time, and the site is a dynamic tourism marketing tool.Visit Website