A better way to discover authors, browse titles and buy books.
Heritage Group Distribution markets a vast library of books by Canadian authors through three distinct publishing companies: Heritage Books, Touchwood Editions and Rocky Mountain Books. Although each publisher already had an established online presence, the websites were tedious to navigate, making it difficult to promote authors and get books into the hands of readers.
Our approach was to make the user experience beautifully simple and create a WordPress theme that could be applied to all 3 brands. For each publisher, we refreshed the website design in a way that reflects the distinct genres they represent, yet provides a cohesive user experience across all three sites. Clear, colourful, and approachable, the new sites invite readers to explore titles, discover new authors and buy books. Behind the scenes, the websites are powered by each publisher’s own database which provided a list of the most current books.
This project pushed us outside the comfort zone of clients we typically represent. We embraced the challenge and took the Leap: to grow and evolve alongside our clients as we reinvent the way they do business.