Specifications for Photography and Renderings:
- Provide the highest-quality versions of all photos/renderings possible.
- Images should be at least 1920px by 1080px to avoid pixelation/blurring.
- File format: JPG not PNG. PNG’s are typically a much larger image format–which will slow down the site and can not be compressed into WebP.
Specifications for Video:
- It is important that the person/subject matter being filmed appears in the centre of the frame whenever possible. This will allow for a more successful mobile crop on the video.
- Shoot videos in a 16:9 aspect ratio.
- Mobile ratio 10:18
- Looped homepage hero videos should be 20 to 30 seconds in duration and should be without audio or text/logos.
- Full-length videos should be around 90 seconds, include an audio soundtrack, and end with a logo.
- Vignette video loops should be between 8-15 seconds long.
- Video export sizes: 1080p(desktop), 720p(tablet), 540p(mobile)
Folder Organization:
- Organize website assets in folders and subfolders with clear names to ensure efficient production.
- Please notify our team when all assets have been shared.
Headshots:
- Headshots should be shot from the waist up or 3/4 length.
- There should be at minimum six inches of room around the subject to allow for cropping.
- Headshots can be straight on or 3/4 turn.
- Headshots should be taken against a simple or softly blurred background, so it’s easy to reproduce when need staff members join the team.
- When sharing headshots, please label each one with the person’s full name.
