Logo Creation Brief Form Submission. Logo Creation Brief What is the approved name for your brand? What does your brand represent? List all members / properties represented by this brand: How would you describe this brand? Who is your target audience? Provide examples of existing brands that have similar qualities:Provide examples of 3 or more logos/branding that you admire:Is there any design elements you dislike (colours / motifs / icons)? Where will the logo be displayed (billboards, merchandise, vehicles, your website, etc.)?