Leap XD | Stories | Designing Six Logos for Six Incredible Brands
A view of a boat driving across blue ocean water. Mountains form the backdrop.

Designing Six Logos for Six Incredible Brands

Celebrating an All-Star Client

It’s not every day that Leap gets asked to design six logos for a single client. For this client, though, we would have designed any number. That’s because the request came from Willie Mitchell—NHL legend, Port McNeill hometown hero, and co-owner of Tofino Resort + Marina, a thriving adventure resort. These six logos represent different facets of Willie’s mission: delivering exceptional hospitality, fostering community, and promoting environmental conservation.

Leap’s founder and creative director, Neil Tran, traveled to Tofino to present Willie with a surfboard that reflects the culmination of this rewarding partnership. Surf’s up!

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