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Sidney BIA’s Double-Duty Website

Sidney, BC, is a beautiful town with so much to offer visitors and locals, from arts and culture, to gourmet restaurants, to fun family activities. The Sidney Business Improvement Area Society, or Sidney BIA, knows this all too well: teaming up with them, we created a hard-working web presence that serves as a marketing platform aimed at tourists and locals while also providing the business community with valuable information and resources.

Promoting Sidney

To attract visitors and assist in trip planning, we designed a site that presents users with everything they need to know, whether they’re looking to book accommodations, learn more about the foodie scene, or see what’s happening on the events calendar. Business listings come with a filter and interactive map to make browsing a breeze, and handy visitor itineraries allow tourists to find activities tailored to their interests and the duration of their stay.

Supporting the Business Community

In addition to marketing Sidney’s small businesses, the Sidney BIA site also supports these businesses by providing access to educational resources and practical information. Those considering starting a business in Sidney will find a helpful overview of the retail landscape, learn where to lease commercial space, and read about recent small business success stories. Established business owners will find equally useful information, from upcoming webinars, to digital marketing services, to business development guides and articles.

Conveying a Sense of Place

The Sidney BIA site isn’t just a source of information, though. It also offers a stunning design that captures Sidney’s seaside charm. Illustrations, large photography, and immersive video portray Sidney’s natural beauty and warm community while generous white space and large typography give the site a clean, elegantly modern look.

Serving two different purposes, this one website is doing a lot, but you wouldn’t know it from the user experience. Effortless to navigate and a feast for the eyes, the new Sidney BIA site is as sleek as it is informative.

Client: Sidney BIA
Title: Beyond the Sea
Project: WordPress Website

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