Thomson Treks, the sister company of acclaimed Thomson Safaris, had a strong reputation for safe, ethical, and successful Kilimanjaro climbs, but their online presence wasn’t doing justice to their brand experience. We created an immersive digital experience that captures the epic scale of their adventures while telling a meaningful story about what sets them apart: higher safety standards, better treatment of porters, expert guides, and a remarkable 98% summit success rate.
A Digital Experience on an Epic Scale
The new website delivers both inspiration and clarity. The home page creates a dramatic first impression, inviting visitors to scroll down through the clouds to reveal Kilimanjaro’s peak rising above Africa, reflecting the thrill of the climb itself. Clear navigation guides prospective trekkers to the details they need, whether it’s comparing Thomson’s carefully chosen routes, preparing with training and packing guides, or discovering the values that guide every trek. With bold visuals, organized information, and immersive storytelling, the site reflects Thomson’s deep connection to Tanzania and positions them as the trusted partner for one of life’s most meaningful journeys.
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“The work done by Neil and the Leap team is extraordinary. We have now done three sites with Leap and and each time they’ve brought our brand to a new level. They take the time to get to know your brand in-depth and their execution is flawless. Best of all—they are good, fun people to work with!”
