Branding & Website Creative Brief

Form Submission.

Branding + Website Creative Brief

Your Name*
Email*
Overview
What is the official name of your brand?
If applicable, are you wanting/open to a new name?
List all companies and/or sub-brands represented by this brand.
What is your objective with this branding + website project?
Why is now the time for this project?
Do you have a brand guide or standards document you can share with us?
If so, please share them with Geneva at geneva@leapxd.com.
Brand Origin
Tell us about your brand.
How did you get your start? What problem were you trying to solve?
How has your brand evolved over time?
Which elements of this story are essential to retain and build on?
Brand Personality
Who are you? Who aren't you?
Think about some words that describe your brand.
Tell us about your brand’s mission statement.
What is your why?
Name existing brands that have similar qualities.
Your Audience
Who is your target audience?
For example, what is their gender, age, income, and level of education?
What does your audience want?
Why do they turn to your products or services?
Competitive Landscape
Who are your competitors?
Locally? Internationally?
What is your competitive advantage?
How are you different from or better than your competitors?
Tell us about your brand’s benefits.
What are three things that are unique to your products or services?
Tell us about your brand’s weaknesses.
What obstacles do you face? Do you have a disadvantage in your industry?
Brand Success
Name three or more brands that you aspire to be like (from any industry).
Why do these appeal to you?
What does the future hold for your brand?
Where do you want to see this brand in two, five, ten years?
What does success for this branding project look like to you?
Logo
Name three or more logos or examples of branding that you admire (from any industry).
Why do these appeal to you?
Are there any design elements you dislike?
For example, are there colours, motifs, or icons to avoid?
Where are your brand’s touchpoints?
Where will your branding be displayed (for example, on your website, billboards, merchandise, vehicles, etc.)?
Website
If applicable, tell us about your current website.
What’s working and what’s not?
Describe your definition of success for this web project.
What would make the new site successful for you? For your users?
What information are you trying to communicate?
What’s the key takeaway for your audience?
What do you want your audience to do?
What calls to action are you using (for example: call, email, sign up, buy now, hire us, inquire now)?
Will the new site require any unique functionality?
For example, a registration or sign-up form, log in, advanced search, booking, etc.
Content
What’s the status of your photography assets?
Do you have existing photos we can use? Are you interested in capturing new photography and/or using stock photography? To share existing photography, please email Geneva at geneva@leapxd.com to coordinate the best methods for sharing assets (logos, photography, videography), such as Dropbox or Google Drive.
Is there a photographer you like to work with? Who took your most recent photos?
What’s the status of your videography assets?
Is there a videographer you like to work with?
What’s the status of your written content?
If applicable, how much of your existing content is up to date?
Who is your written content expert?
Who do we go to for clarification and collaboration?
Social Media
What accounts do you currently use for social media?
For example, Instagram, Facebook, LinkedIn, TikTok, Google Business, etc.
Do you currently have a social media strategy in place?
Do you have a team member dedicated to social media posting?
For example, Instagram, Facebook, LinkedIn, TikTok, Google Business, etc.
Is there a reason your brand is using or not using social media?
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