Top Ten Leap Logos of 2015

In the Leap office, a year flies by faster than you can say “ping pong.” We’re grateful to be busy with such an impressive roster of clients, and one of our year-end traditions (amidst Christmas party debauchery) is to look back on our favourite work.

Websites are our bread and butter, but brand identities are particularly memorable projects; each logo is hand-crafted with strategy and style to capture the client’s brand personality, values and competitive advantage. Here are 10 of our favourite brand identity designs from 2015 (in no particular order).

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Wild Renfrew | We branded Port Renfrew as a new West Coast destination with a rugged, textured wordmark and a tagline to emote a sense of adventure in its target.

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University of Ottawa Plastic Surgery | A stylized ‘O,’ the fine lines of the Division of Plastic Surgery’s logo symbolize both the intricacies of surgery and the Division’s numerous stakeholders with the dots connecting doctors and patients.

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The Meridian Residence | We crafted the name “Meridian” after earth and water and the values of the development’s target market: well-traveled downsizers, journeying the globe full circle to settle down waterside.

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OneHouse Distribution Inc. | A distribution company for an environmentally friendly towel, OneHouse was all about creating a fluid logo, representative of water and life cycle.

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Core Project Sales & Marketing | Core are specialists in Victoria’s downtown core condo market. With targeted sales and marketing, we created a logo that symbolizes both the letter “C” and a stylized target.

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Elderberry Place | An elegant wordmark to appeal to its target demographic, the Elderberry logo and name were crafted after the local flora with a golden look.

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Design District Access | We refreshed the Design District’s name with an edge of exclusivity and designed a modern textile pattern, representative of its interior design product offering.

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Mill Springs Village | A simple leaf, Mill Springs’ logo was all about encapsulating change and renewal while capturing Mill Bay’s local greenery.

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Lezara Laser & Vein Care | A new business, Lezara needed a sleek new logo to represent its service offering, targeted to high-performance athletes. The two As are symbolic of Lezara’s mountainous Squamish locale.

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Well Amy | The Well Amy brand tells the personal story of its founder, while representing an international business and holistic health.