Positioning a local mortgage specialist as a national name.
Redesigning Zilla’s website was all about simplifying the design to amplify the message. We focused on creating the best user experience possible with big numbers, a quick rate calculator and fast application process – all visible and easily accessible from the home page. Beyond user experience design, we wanted to create a nationally recognizable brand. As such, we customized a complementary colour combo and designed a cool mascot, “Zilla the Zebra,” with local talent, animating him throughout the site. Furthermore, we established Zilla’s credibility, showcasing their lending partners’ logos and testimonials on the home page, as well as detailing their lending process for users’ peace of mind.