Branding an established brewpub with a refreshed, relevant identity.
After 25 years, the Swans Brewpub identity was in need of a refresh. We modernized the brand while honouring its history, and living up to its esteemed name and reputation for quality. We brought its signature swan logo into the digital age with a streamlined, digital-friendly rendition, while maintaining its recognizability as Victoria’s go-to haunt for hops. We worked new, modern packaging labels to complement its refreshed brand, and a modern Swans was born.