Subi Superfood: Brand, Packaging and Shopify Solutions

Subi is helping people feel better naturally. Our clients started Subi after discovering that consuming whole foods from the Earth rather than caffeine and supplements improves health, energy levels and overall well-being exponentially.

It was a seemingly simple discovery they wanted to share, so Subi was born. Whole, natural and anything but your standard powdered supplement, the word Subi (pronounced soobi) is a name in Sanskrit believed to mean unique and special. The product is super-easy to incorporate into your morning routine, powering your days one tiny, nutrition-packed scoop of superfoods and greens at a time.

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The resulting brand is playful without minimizing subi’s position as an authority in the field of whole nutrition. Leap was able capture our clients’ vision by creating bright, bold, friendly graphics to accent a mature, fresh and elegant logo design that communicates the vibrant energy the product inside promises to deliver.

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Powered by a custom Shopify design, the website is a continuation of the brand experience: fresh, bright, bold and fun. Concise, engaging copy, intuitive navigation, and custom graphics make it a pleasure to explore the website and get to know the Subi story.

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