Increasing online donations for a non-profit research foundation.
Designing the Spirit Bear Research Foundation website was all about delivering a message with visual impact, connecting with donors and increasing online donations. Targeting the market who values the Great Bear Rainforest and frequents its resorts, we designed a full-screen slideshow for the home page with dramatic photos of the rainforest, its wildlife and First Nations communities. As you scroll down, featurettes about the rainforest’s wildlife are accessible from the home page. The Spirit Bear colours are seamlessly integrated throughout the site, and a donate button is easily accessible from the navigation bar. The donation function was intentionally designed and integrated within the site as a business solution, rendering third-party software unprofitable and unnecessary.