Transforming a tired website into a stunning, user-friendly web experience.
Ottawa Plastic Surgery may have solidified its reputation as a leader in the field of aesthetic surgery, but its previous website wasn’t doing the brand justice. Our goal was to accurately communicate the brand’s value through a new web presence powered by original photography and videography, compelling written content, and striking design.
In our work, we took inspiration from OPS itself. Known as the only clinic in Ottawa that exclusively specializes in aesthetic surgery, OPS is unique. We thus created a distinctive visual experience across the site, using appealing images to guide the visitor through the clinic’s offerings. Since OPS is led by two exceptional surgeons and a dedicated clinical team who value clear communication and client-focused care, we also crafted content that would easily equip prospective clients with everything they would need to know. Detailed explanations of procedures, helpful case studies with before and after photo galleries, and sections for frequently asked questions help clients feel empowered and prepared. The result is a website that feels as comprehensive and clean as it does professional and elegant.
Clinical procedures can transform a person’s appearance and confidence. In designing the OPS site, we were able to effect a transformation of our own, ultimately revealing and celebrating what makes OPS such a successful and exemplary brand.
Client: Ottawa Plastic Surgery
Project: Brand / Website / Videography/ Photography