Developing a new restaurant discount club’s digital business model.
Olive Club is a membership that grants access to meal deals at participating local restaurants. Proposed only with the idea for Olive Club, we were responsible for developing, branding and communicating its unique business model to users – restaurant goers and owners alike. We began with an orange and green colour scheme, symbolizing the colours of an olive, while the logo is an olive-turned-plate, flanked by fork and knife. From the home page, you can select your city and flavour profile, from Mediterranean to Mexican, displaying all deals and their details in a matter of clicks. A 30-day free trial button is conveniently located at the top of every page, and the user interface is simple and easy to navigate, heightening the user experience. Moreover, the site doubles as a marketing platform for partnered restaurants, promoting local business.