Translating a restaurant’s ambiance for an online audience.
Lot 1 is Victoria’s first pasta bar, offering fusion pasta with local flair. We created a new site for the concept restaurant to coincide with its much-anticipated launch.
The site was all about shaping a mood that mirrors the pasta bar’s ambiance and dining experience – and, of course, gives users a taste of the mouthwatering food. Original photography mixed in clean lines and juicy typography, then wrapped it all up with the copy: Unravel your taste buds, overlaid on an image of spaghetti unraveling from a fork.
And, to help streamline Lot 1’s internal operations, we integrated a login section for employees to access schedules and documents with the click of a button.