Positioning a brewery’s brand identity through digital integration.
Lighthouse Brewing Company wanted to reclaim its position in Victoria’s competitive craft beer market with a strong digital presence and cool-kid persona. As such, we designed a custom scrolling site to modernize Lighthouse’s brand identity and welcome them to the digital age. The new Lighthouse site begins with an animated ocean (including a giant squid, a boss ship and a namesake lighthouse), which scrolls deeper into the sea and more in-depth about the company and its product line. The navigation stays top of screen and mind at all times, which simplifies the user’s experience. Beyond web design and development, we rolled out extensive marketing collateral for maximum impact within the local community.Visit Website