Empress Gin

An immersive web experience with a twist.

An award-winning spirit that needs no introduction, iconic Empress 1908 Gin recently embraced the opportunity to take distribution international. Produced by one of the oldest small-batch distilleries in Canada, Victoria Distillers in Sidney, BC, this homegrown product needed a new website to promote global growth and represent the Empress 1908 brand around the world.

This experience embodies the colourful and bold cocktail culture Empress 1908 represents, marketing directly to their target demographic with a highly Instagrammable aesthetic. 3D animation brings in colour, texture, and movement while rich visuals highlight the product, the botanicals, and the distinct indigo hue.

This is the original purple gin, made from all-natural botanicals, including a signature tea blend from Victoria’s Fairmont Empress Hotel. The distinct colour and unique combination of botanicals are perfectly rendered to show the ingredients and the colour in a way that is truer to reality than any photograph. Larger than life bespoke video on each page invites the viewer in, dissolving the barrier between viewer and product. And while the technology behind this design of this site is complex, the user experience is simple, functional, and intuitive. With this colourful and immersive digital experience, any home can feel like a cocktail bar and any viewer can be an expert cocktail maker.

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Our new website is super visually engaging and tells the Empress 1908 story well - it's exactly what we had asked for. Thanks for ensuring that it was creative and unique.

peterhunt

Peter Hunt | Master Distiller & President

Empress 1908 Gin