Elate Cosmetics

Conscious Beauty Brand Gets an Online Store Makeover

Elate Cosmetics is a local Canadian company well on their way to becoming the world’s first waste-free cosmetics company. Their safe, gentle products are vegan and cruelty-free, tinted with plant-based pigments and beautifully packaged in compostable bamboo.

We helped this forward-thinking company revamp their Shopify website with a custom theme designed to improve the shopping experience and create more flexibility for Elate to showcase their products. Soft tones and natural elements appear clean and feminine against generous whitespace, translating seamlessly across all devices. We introduced a larger hero image, along with better home page navigation and crisp product pages. A new Create A Capsule feature helps narrow down a perfect colour palette based on personal preferences, emphasizing waste reduction and simplified beauty rituals. Like the products themselves, the new Elate site creates a customized experience focused on the art of self-care.

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