Carfra Lawton

Refreshing a boutique law firm’s outdated brand identity.

Carfra Lawton, a law firm of 30 years, wanted a current, relevant brand identity to represent their modern-day team. We began with a new, contemporary logo that breaks from traditional, neutral legal colours while maintaining corporate professionalism. The refreshed website places the Carfra team front and centre for easier accessibility. And, with streamlined navigation to their contact information and more concise content, the user experience became direct, informative and efficient.

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